| 彭翠,庞瑞灿,张可心.共学、共情、共享：论受众视角下文化类节目的发展逻辑和实践策略[J].井冈山大学社科版,2025,46(4):103-114 |
| 共学、共情、共享：论受众视角下文化类节目的发展逻辑和实践策略 |
| Development Logic and Practical Strategies of Cultural Programs from Audience Perspective |
| 投稿时间：2024-10-29 |
| DOI：10.3969/j.issn.1674-8107.2025.04.013 |
| 中文关键词: 文化类节目 受众视角 发展逻辑 共学 共情 共享 |
| 英文关键词: cultural programs audience perspective development logic co-learning empathy sharing |
| 基金项目:河北省青年拔尖人才项目“传播符号学视域下雄安新区的城市品格与城市精神研究”(项目编号:BJS2023009); 河北省高等教育教学改革研究与实践项目“《文艺学概论》课程思政教学改革与研究”(项目编号:2023GJJG004) |
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| 中文摘要: |
| 随着弘扬中华优秀传统文化呼声的高涨和现代媒介技术的日新月异，许多现象级的文化类节目不断涌现，但也出现了同质化严重、定位不准、可持续性不强等问题。如何将受众的态度和意愿置于节目发展及创新的引导地位，进而满足受众的求知、审美、社交和自我实现等多种需求，这是电视节目理论创新需要思考的重点。实践证明：共学、共情、共享是满足受众多元化需求、培育优质文化节目的重要路径。共学强调优秀文化知识的场景构建与纵深传播，共情注重文化基因的活化利用和情感共鸣，而共享则强调文化记忆的精神传承和跨屏互动的媒介赋权。在受众视角下，共学、共情和共享构成了文化类节目的发展逻辑；构建良好的互动关系，注重受众的沉浸式体验和场景化搭建、活化文化符号、询唤集体记忆、革新媒介技术等便是具体的实践路径。 |
| 英文摘要: |
| With growing popularity of the excellent traditional Chinese culture and the rapid development of modern media technology, super cultural programs are constantly emerging. However, issues such as severe homogenization, unclear positioning, and weak sustainability have also emerged. It is of great importance to put the audience’s attitude and willingness in the guiding position and to meet the audience’s knowledge,aesthetic, social and self-realization and other needs in the cultural program innovation, which is the focus of TV theory innovation. Practice has proved that co-learning, empathy and sharing are important ways to meet the diversified needs of the audience and to cultivate high-quality cultural programs. Co-learning emphasizes the scene construction and in-depth dissemination of excellent cultural knowledge; empathy focuses on the activation and utilization of cultural genes and emotional resonance; sharing stresses the spiritual inheritance of cultural memory and the media empowerment of cross-screen interaction. From the audience perspective, co-learning, empathy and sharing constitute the development logic of cultural programs. The specific practical paths include constructing good interactive relationship and establishing immersive scene for audience, activating cultural symbols, seeking collective memory, and innovating media technology, etc. |
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