文章摘要
蒋桂芳,乔小慧.主流思想舆论引领我国高校网络文化生态建设研究[J].井冈山大学社科版,2025,46(3):39-47
主流思想舆论引领我国高校网络文化生态建设研究
Research on Network Cultural Ecological Construction of University under Guidance of Mainstream Ideology and Public Opinion
投稿时间:2025-02-07  
DOI:10.3969/j.issn.1674-8107.2025.03.005
中文关键词: 主流思想舆论  引领  高校网络文化生态
英文关键词: mainstream ideological and public opinion  guidance  university network cultural ecology
基金项目:国家社科基金重大项目“建设具有强大凝聚力和引领力的社会主义意识形态”(项目编号:22ZDA077); 河南省哲学社会科学规划专项项目“新时代主流思想舆论引领高校网络文化生态建设研究”(项目编号:2022ZSZ103); 河南省高校哲学社科创新团队“文化安全与意识形态建设”(项目编号:2025-CXTD-02)
作者单位
蒋桂芳 郑州大学马克思主义学院, 河南 郑州 450006 
乔小慧 郑州大学马克思主义学院, 河南 郑州 450006 
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中文摘要:
      良好的高校网络文化生态需要主流思想舆论引领。当前主流思想舆论在引领高校网络文化产品供给、高校网络生活方式以及高校网络文化价值取向、网络治理等方面取得了一定成效,但由于一些高校存在网络文化生态监管体系薄弱、主流思想舆论引领的问题意识不够、高校协同有效的宣传体制机制不健全等问题,造成引领效果不突出、内容同质化、引领形式陈旧、引领力不足等。提升主流思想舆论的引领力,必须进一步完善监管体系,加大监管力度,遏制负面因素;不断强化问题意识,提升主流思想舆论引领的针对性;积极创新引领形式,提升主流思想舆论吸引力;不断完善体制机制,提升主流思想舆论引领合力。
英文摘要:
      The building of university network cultural ecology needs to be guided by mainstream ideology and public opinion. Currently, the mainstream ideology and public opinion have achieved certain effect in the supply of cultural products, the lifestyles, the value orientation and the governance of university network culture. However, owing to the weak regulatory system, the insufficient awareness and the inadequate collaborative and effective mechanism for university network cultural ecology, weak guidance effects,homogeneous content, outdated guidance form, and weak leadership emerges. To enhance the leading force of mainstream ideology and public opinion, it is necessary to improve the regulatory system, strengthen supervision, curb negative factors, strengthen problem awareness and improve the pertinence, innovate guidance forms, enhance the attractiveness of mainstream ideology and public opinion so as to improve mechanisms and strengthen the combined leading force of mainstream ideology and public opinion.
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