| The relationship between emotional consumption and new mass literature and art is essentially one of symbiosis, mutual promotion, and mutual construction between "economic phenomena" and "cultural phenomena". As a new form of literature and art under the condition of the Internet, new mass literature and art development faces tension between ideological depth and market breadth, and encounters practical issues such as homogenization of emotional expression, monetization of emotional value, stratification of participating subjects, and superficial aesthetic orientation. To this end, promoting the development of new mass literature and art requires deep cultivation of high-quality emotional themes, creating benchmark works for new mass literature and art consumption; exploring the positive value of consumption, strengthening the emotional identification role of new mass literature and art; following the laws of emotional consumption, establishing a reasonable market order for new mass literature and art; setting up an algorithm-based preferential mechanism to support small and medium-sized creators of new mass literature and art. |