文章摘要
情感消费视域下新大众文艺的发展逻辑、现实问题与优化路径
投稿时间:2026-03-23  修订日期:2026-04-12
DOI:
中文关键词: 情感消费  新大众文艺  社会心态
英文关键词: emotional consumption  new popular literature and art  social mentality
基金项目:国家社科基金高校思政课研究专项“马克思主义理论学科支撑高校思政课教学研究”
作者单位
王军* 武汉理工大学马克思主义学院 
单馨怡 武汉理工大学马克思主义学院 
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中文摘要:
      情感消费与新大众文艺的关系本质上是“经济现象”和“文化现象”之间共生、互促与互构的关系。作为互联网条件下的新型文艺形态,新大众文艺发展存在着思想性深度和市场化广度之间的张力,面临着情感表达同质化、情感价值流量化、参与主体圈层化和审美取向浅层化等现实性问题。为此,促进新大众文艺发展需深耕优质情感主题,打造新大众文艺消费标杆作品;挖掘消费正向价值,强化新大众文艺情感认同作用;遵循情感消费规律,建立新大众文艺合理市场秩序;设置算法倾斜机制,扶持新大众文艺中小型创作者。
英文摘要:
      The relationship between emotional consumption and new mass literature and art is essentially one of symbiosis, mutual promotion, and mutual construction between "economic phenomena" and "cultural phenomena". As a new form of literature and art under the condition of the Internet, new mass literature and art development faces tension between ideological depth and market breadth, and encounters practical issues such as homogenization of emotional expression, monetization of emotional value, stratification of participating subjects, and superficial aesthetic orientation. To this end, promoting the development of new mass literature and art requires deep cultivation of high-quality emotional themes, creating benchmark works for new mass literature and art consumption; exploring the positive value of consumption, strengthening the emotional identification role of new mass literature and art; following the laws of emotional consumption, establishing a reasonable market order for new mass literature and art; setting up an algorithm-based preferential mechanism to support small and medium-sized creators of new mass literature and art.
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