| 肖洪海,王传顺.“一带一路”背景下地域文化旅游的域外推介研究——以吉安市为例[J].井冈山大学社科版,2022,43(6):122-128 |
| “一带一路”背景下地域文化旅游的域外推介研究——以吉安市为例 |
| An Introduction of Regional Cultural Tourism to the Rest of the World under the Background of Belt and Road Initiative—— Take Ji'an City as an Example |
| 投稿时间：2022-04-15 |
| DOI：10.3969/j.issn.1674-8107.2022.06.015 |
| 中文关键词: 文化旅游 域外推介 井冈山红色故事 庐陵名人文化 |
| 英文关键词: Cultural tourism Overseas introduction Jinggangshan red stories Culture of historical Luling figures |
| 基金项目:江西省社科基金一般项目“庐陵文化旅游的域外推介研究”（项目编号：21DQ40）；吉安市社科项目“‘一带一路’背景下庐陵文化旅游的域外推介研究”（项目编号：21GHA121）。 |
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| 中文摘要: |
| 在国家大力推动革命老区红色旅游高质量发展之际，吉安应该加快本地区文化旅游的域外推介工作，规范吉安公共场所的中外文标识，打造与国际对接的文化语境，完善吉安各景区的中外文官方网站，创办中国红色旅游博览会网站，推介井冈山红色故事，打造名人文化旅游，储备既懂文化旅游又懂外语的复合型专业人才，为吉安文化旅游的国际化做好准备。把吉安文化旅游纳入国际文化旅游的大视野，可以形成地方性与全球性的互动，促使吉安尽快融入国家“一带一路”布局，打造具有国际视野的吉安，提升吉安形象，实现走出去的战略，从而促进本地区的经济、文化与社会发展。 |
| 英文摘要: |
| The facts that China tries to vitalize the high-quality development of red tourism in old revolutionary base areas provides a good opportunity for Ji'an to open up to the world. It's better for Ji'anto introduce its cultural tourism overseasthrough such ways asimproving the bilingual signage at local public areas to create an internationally compatible cultural context, urging the local scenic spot management to construct the official tourist websites with the foreign language web page, establishing the official website of China Red Tourism Expo, translating the red stories that happened in Jinggangshan mountain and its surrounding areas, making full use of the tourist resources of local historical figures, and cultivating qualified talents who are good at both cultural tourism and foreign language, etc. Pushing Luling cultural tourism into the field of global cultural tourism can make Ji'an join the Belt and Road Initiative as early as possible, promoting globalization of Ji'an region and its image, implementing the strategy to go global so as to boost local economy, society and culture. |
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