| 李正红,林海燕,郑小雪.考虑政府补贴的不同渠道权力结构的混合汽车定价决策研究[J].井冈山大学社科版,2019,40(3):91-99 |
| 考虑政府补贴的不同渠道权力结构的混合汽车定价决策研究 |
| On Pricing Decision-making of Hybrid Vehicles with Different Channel Power Structures of Government Subsidies |
| 投稿时间：2019-02-15 |
| DOI：10.3969/j.issn.1674-8107.2019.03.014 |
| 中文关键词: 渠道权利结构 定价决策 政府补贴 电动汽车 传统汽车 |
| 英文关键词: channel power structure pricing decisions government subsidies electric vehicle traditional vehicle |
| 基金项目:福建省社会科学规划项目“福建省跨境电商企业与物流服务商双边匹配问题研究”（项目编号：FJ2016C025）；福建省中青年教师教育科研项目“互联网+环境下文化产业大数据服务平台构建研究”（项目编号：JAS170151）。 |
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| 中文摘要: |
| 在政府实施电动汽车定额补贴基础上，通过引入不同渠道权利结构设计，构建制造商主导、零售商主导以及同时决策三种模型，并借助数值仿真等方法展开定价决策、经济效益、环境效益及社会福利值分析。结果发现，供应链渠道的主导者拥有绝对优势，可以实现自身利润最大化，但却是以追随者的利益为代价的；同时还发现，虽然供应链的总利润、消费者剩余和社会福利数值可以取得最高值，但是该模型对环境影响也是最大的。 |
| 英文摘要: |
| On the basis of the government fixed subsidies for electric vehicles, this paper introduces the design of different channel power structure, establishes three models, i.e., manufacturer-led, retailer-led, and simultaneous decision-making. With numerical simulation, the present paper analyzes the optimal pricing decision-making, economic benefits, environment impact and social welfare values. The results indicate that leader in the manufacturer-led or retailer-led models in the supply channel has an absolute advantage and can maximize their own profits at the expense of the follower' interests. In addition, although the total profit of supply chain, consumer surplus, and social welfare values of the simultaneous decision-making model can achieve the highest value, this model has the greatest environment impact. |
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