| 朱虹.积极探索江西红色旅游发展新模式新路子[J].井冈山大学社科版,2016,(1):5-6,28 |
| 积极探索江西红色旅游发展新模式新路子 |
| Jiangxi's Active Explorations of New Mode and Approach to Red Tourism Development |
| 投稿时间：2015-10-17 |
| DOI：10.3969/j.issn.1674-8107.2016.01.001 |
| 中文关键词: 红色旅游 品牌化 新模式 新途径 |
| 英文关键词: Red Toursim Brand-endorsement new mode new approach |
| 基金项目: |
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| 中文摘要: |
| 红色旅游是一项关系长远的政治工程、凝魂聚气的民心工程、造福百姓的富民工程。江西省依托丰富的红色旅游资源,围绕打造"中国红色旅游首选地"和红色旅游强省的目标,坚持红色旅游走生活化、品牌化、融合化、合作化的道路。通过创新形式和载体,让红色教育"火起来";大力开发"红色旅游+"产品,提升红色旅游吸引力;创新宣传营销模式,扩大红色旅游影响力;着力改善旅游配套设施,筑造一批红色经典景区;深度推进区域旅游合作,实现红色旅游地互利共赢发展。江西省在发展红色旅游方面探索出了一种新模式,闯出了一条新路子,其经验值得借鉴。 |
| 英文摘要: |
| Red Tourism is a historically politically influential project which helps increase mass people's morale and welfare. Jianxi Province is devoted to the exploration of the field. With rich resources of Red Tourism and under the goal of building "a preferred destination of Red Tour in China" & "an influential province of Red Tourism", Jiangxi manages to create a type of Red Tourism which is integrated, brand-endorsed, daily-life-embedded and regional-cooperation-highlighted. Great efforts are taken in this respect. Innovated forms and carriers of the Tourism creates thriving Red Education; development of "Red Tourism Plus" products enhances the attractiveness of the industry; innovative mode of publicity and marketing helps enlarge the influences of Red Tourism. In addition, the Province strives to improve tourist facilities and build a number of classical red resorts. Through deeper inter-regional cooperation in tourism, it realizes mutual-benefit and win-win development together with other red resorts. Jiangxi has found a new mode and a new approach to the development of Red Tourism. Its experiences are worthy of reference. |
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