| 郭恺强.基于电影行业的在线口碑对商家行为影响的数据分析[J].井冈山大学社科版,2013,(3):71-75 |
| 基于电影行业的在线口碑对商家行为影响的数据分析 |
| Online Remarks Influence on Film Exhibitor＇s Behaviors： A Data Analysis |
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| DOI： |
| 中文关键词: 在线影评 票房收入 口碑 |
| 英文关键词: online review box income online remarks |
| 基金项目:江西省教育厅青年科学基金项目“基于在线评论的产品销量质测模型研究”(项目编号:GJJ13533) |
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| 中文摘要: |
| 得益于美国电影行业中票房收入和电影上映场次数据的公开,收集了美国电影行业的相关数据,以电影上映场次作为测量商家行为的指标,对在线口碑与卖家行为的关系进行了研究。通过建立多元回归方程,以在线口碑、电影票房收入、电影投资预算为自变量,分析了在线口碑和电影上映场次的关系。结果表明,在线口碑中,专家口碑分值显著正向影响电影上映场次,而用户口碑分值和在线影评的数量却对电影上映场次没有显著影响;另外,票房收入、电影投资预算均对电影上映场次有显著影响。 |
| 英文摘要: |
| Based on US film industry public data of box incomes and film exhibition times, this study takes exhibition times as the index of the exhibitor＇s behavior and analyzes the relation between online remarks and the exhibitor＇s behaviors. The relationship is figured out through multiple regression formula with online remarks film box incomes and film investment as the independent variants. The results show that expert remarks is apparently positively influential on the times of exhibition, while user remarks and online review are insignificantly influential. Besides, neither of the box income, film investment budget has remarkable influence. |
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