| 任成金,吴启春.新时代文化产业价值取向建构的困境及对策探讨[J].井冈山大学社科版,2020,41(5):13-21 |
| 新时代文化产业价值取向建构的困境及对策探讨 |
| The Dilemma and Countermeasures of Value Orientation of China's Cultural Industry in New Era |
| 投稿时间：2020-07-10 |
| DOI：10.3969/j.issn.1674-8107.2020.05.002 |
| 中文关键词: 文化产业 价值取向 社会主义核心价值观 社会效益 文化软实力 |
| 英文关键词: cultural industry value orientation socialist core value social benefits cultural soft power |
| 基金项目:国家社科基金一般项目"西方文化输出对我国文化自信的影响及应对研究"(项目编号:17BKS089);山东省高等学校青创科技支持计划"中国共产党发展话语的历史演变与当代建构研究"(项目编号:2019RWB011)。 |
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| 中文摘要: |
| 文化产业不仅承载着发展经济的重要任务,而且还承载着传承文化价值、推动社会进步和提升国家软实力的使命担当。在经历了四十余年的改革开放后,我国文化产业建设获得了前所未有的活力同时,也陷入前所未有的困顿和迷乱,文化产业发展的价值取向不同程度地存在思想性与娱乐性不协调、经济效益与社会效益不统一、硬实力与软实力不匹配等问题。这就要求我们改进社会主义核心价值观的融入方式,提升文化产业思想引领能力;完善文化产业法律制度,增强对文化产品和服务质量的保障能力;提高文化产业国际竞争力,增强文化产业对外传播能力,以更好地引领我国文化产业价值取向,为文化强国和民族复兴提供强有力的精神支撑。 |
| 英文摘要: |
| Cultural industry not only fulfills the task of economic development, but also shoulders the mission of inheriting cultural values, promoting social progress and enhancing the soft power of the country. After more than 40 years of reform and opening up, the China's cultural industry has gained unprecedented vitality, but also faced difficulties and confusion, i.e. the value orientation of the cultural industry development with incongruity of ideology and entertainment, inconsistency of economic and social benefits, and mismatch of hard power and soft power, etc. The present paper argues that we should integrate socialist core values into the cultural industry, enhance the leading ability of cultural industry ideology; perfect the legal systems, safeguard the quality of cultural products and service, improve the international competitiveness, and strengthen the international communication ability. Only in this way can we better guide the value orientation of China's cultural industry to provide strong spiritual support in the process of becoming a cultural power and national rejuvenation. |
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